Should I Use Digital or Offset Printing?
The printing method used for your project at Wooster Color Point will depend on the goal of the finished piece, the quantity you need, and your turnaround time. Digital and offset printing can both deliver professional, high-quality results, but each offers different benefits.
Custom Packaging: Get Your Product Seen
Custom packaging can help your product make a stronger first impression before customers ever see what is inside. From branded boxes and cartons to die cuts, displays, and product wraps, Wooster Color Point helps businesses create packaging that stands out.
Questions to Ask a Professional Printer Before Starting a Project
Choosing the right print partner can impact your project’s quality, timeline, and overall experience. These 10 questions can help you evaluate a print shop’s services, communication, color accuracy, finishing options, and ability to manage your project from start to finish.
Event Invitations Worthy of a Frame
Custom event invitations can do more than share the details. With thoughtful design, specialty papers, unique shapes, and quality local printing, Wooster Color Point helps create invitations that feel personal, memorable, and worth keeping.
When print supports digital touchpoints
Print and digital marketing work best when they support each other. Learn how postcards, brochures, QR codes, landing pages, and follow-up emails can create stronger, more measurable campaigns.
10 questions we hear about print projects
A smooth print project starts before anything goes to press. These ten common questions can help you plan timelines, files, proofs, paper, color, delivery, and reprints with more confidence.
Print is the "new" retro: why Gen Z loves things they can hold
Print is making a comeback with Gen Z. From books and vinyl records to direct mail, younger audiences are embracing tangible experiences that stand out in a digital-first world.
How to Choose the Right Typeface
The right typeface can make a printed piece feel polished, trustworthy, and easy to read. Learn how font choices influence mood, readability, and the way people experience your message.